With so much interest in how social networks work, one begins to wonder if there is marketing potential within these social networks?
I’ve been watching social media for some time now. Actually I am a member of numerous social media web sites including https://www.linkedin.com and http://www.myspace.com/ just…
There has been a virtual explosion of social-networking websites in the past couple of years. Even the major players like Google, Yahoo and MSN are becoming into it.
With therefore much interest in how social networks work, one begins to wonder when there is advertising potential within these social networks?
I have been seeing social media for quite a while now. In fact I am a part of various social networking websites including http://www.myspace.com/ and https://www.linkedin.com merely to name two.
I joined partly because I wanted to see what these were, but more to the point to see on SEM what effect social network would have in-the coming years.
I’ve been a member of various services for some time and the reach these sites have is outstanding.
For instance, from my LinkedIn network of eight people I’ve an extended network of over 12,600 people.
That is amazing – I’m just a click or two away from close to 13,000 others who share my related interests ranging from what I like to watch on TV to work I can offer to them.
Through my connections and their connections, I am related to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what advertising opportunities are there for Social Networking?
Well, let’s have a look at MySpace.
MySpace is among the prime sites online today. It racked up 9.4 billion page-views in August 2005 (greater than Google) and new people are signing up at a rate of 3.5 million per month.
MySpace is typical of where todays 18-30 year-old goes to manage their electronic life. It allows users to post photos of themselves and their friends, develop a blog, record a common bands, watch and share videos, suggest activities to do and lists a set of people they consider friends. Visiting tumbshots perhaps provides suggestions you should use with your father. It is on this ‘Friends List’ where all of the opportunities lie.
All thirty million plus users of MySpace possess a friends page that lists people that person views their friend. This can be a listing of people that they are interested in reading from on an everyday basis, along with conversing with and about. When you add somebody as your friend they can send you messages, comment on your photos, study your websites, as well as abandon messages that you can then give others. That is the opportunity for immediate feedback about you.
The capacity to include friends to your page is crucial for marketing to MySpace customers. Based on Courtney Holt, mind of new media and strategic marketing at Interscope Records, ‘This generation is growing up with out ever seen programmed media. ‘They don’t think in terms of-the album, and they do not think in terms of a TV schedule. They think in terms of TiVo, P2P, AOL, and needless to say MySpace.
You can see how this could grow.
Let’s say you produce a MySpace account to talk about your products or services. You website about it and seek out the others that’ll share your interests.
After this you invite them to be your friend. Once they turn into a friend you start your ‘soft offer’ pitching your solution for them.
As they grow to appreciate it, they begin blogging and sharing it. Soon thousands or even thousand of people are talking about you and your product or service.
Do not think this can work?
I would like to give you a few examples. There are numerous companies who’ve gotten their start MySpace. Simply by hosting some of their music online and blogging about themselves they created a following. Soon they’d record deals and contracts lined up.
Naturally to make use of services like MySpace you-need to get something this target market needs. If you do not then you probably should not put a lot of effort in-to MySpace.
But that does not mean other social network opportunities must be ignored. As I mentioned previously, LinkedIn is more of a specialist introduction service. If your products or services fits here then by all means explore it further.
And there are others too. Open Site In New Window includes further about the inner workings of it. Get supplementary info on Luxury Serviced Apartments Vs. Hotels: The by visiting our stirring article directory. Ser-vices such as Yahoo!s MyWeb, Flickr, http://del.icio.us and more.
If you have ever wondered what other online possibilities may be out there, con-sider social media. It could be the next great internet marketing channel..