The next generation that is starting to reach that magic age of 40 years is occurring with Generation X. These individuals have been in the workforce for a good number of years, have families and are in the midst of developing large amounts of cash reserves. This also is the age when they need to take action or the road can be daunting when it comes to their health and fitness. This generation has always been active in their younger years, but it can be really easy to get lazy and this generation knows the benefits of health, fitness and wellness, so it should be easy to motivate them.
This generation also knows the advantages of joining a fitness club, playing in sports leagues and hiring a personal trainer to keep their fitness at peak levels. For the personal training industry, a large portion of their clients will be baby boomers, but the generation X individuals will want to be pushed continually to get better.
There have been a lot of programs that are now being geared towards attracting this clientele which include popular fitness programs such as: HITT training, Cross Fit, Zumba, Power Yoga, and ultra endurance activities. These is the generation that likes to make things happen and are consider the doers, so it will not be challenging for personal trainers, physicians and the health industry to keep these folks active. Even though there will be their fair share of obese individuals in this category, most of them will start turning to personal trainers and fitness experts to get them back into shape like they used to be. This will include women who want to lose their pregnancy weight, business owners, entrepreneurs, and men or women who were in college for a long time (such as doctors), and now need to get back into shape because of their demanding jobs and.
Regardless of the profession, generations X individuals are going to represent a large part of personal trainer’s client list right after baby boomers. Both generations are technology savvy and this is going to be a huge advantage for them. They will be able to communicate with their fitness professionals via the web, look up different health recipes or have an application on their smart phone that will keep them on track when it comes to calculating their calories, fitness routines or staying accountable. It is going to be exciting on what this generation will accomplish, but also see how this client maintains their health and fitness in the future.